Near-field communication enabled wearable apparel garment and method to capture geospatial and socially relevant data of a wearer of the wearable apparel garment and/or a user of a reader device associated therewith

ABSTRACT

A wearable apparel garment includes a textile region configured to cover an epidermis region of a human mammal and a near-field communication tag coupled to the textile region of the wearable apparel garment at an externally visible area thereof. The wearable apparel garment also includes a message communication area adjacent to the near-field communication tag configured to direct a responsive action of another human mammal in establishing a communication link between a reader device of the another human mammal and the near-field communication tag.

FIELD OF TECHNOLOGY

This disclosure relates generally to apparel garment(s) and, moreparticularly, to methods, an apparatus and/or a system of a near-fieldcommunication enabled wearable apparel garment to capture geospatial andsocially relevant data of a wearer of the wearable apparel garmentand/or a user of a reader device associated therewith.

BACKGROUND

An entity (e.g., a church, a school, a business, an organization, apolitician etc.) may promote a brand (e.g., Nike®, Coca-Cola®) throughwearable apparel (e.g., a shirt, a hat, a glove, etc.) displaying thebrand. The entity may wish to raise public awareness of a good and/or aservice thereof through the recipients of the wearable apparelphysically wearing that promotional apparel.

The entity may spend valuable marketing funds in purchasing the wearableapparel. However, it may be difficult to measure a return on investmentassociated with the wearable apparel because the entity may not be ableto track impact on behaviors of those who view the brand on the wearableapparel worn by the recipients thereof. Furthermore, the entity may notbe able to identify which recipients are the ones most likely to wearthe wearable apparel, and thereby, more likely to promote the brand ofthe entity. As such, purchase and distribution of the wearable apparelto promote the brand of the entity may be limited.

SUMMARY

Disclosed are methods, an apparatus and/or a system of a near-fieldcommunication enabled wearable apparel garment to capture geospatial andsocially relevant data of a wearer of the wearable apparel garmentand/or a user of a reader device associated therewith.

In one aspect, a wearable apparel garment includes a textile regionconfigured to cover an epidermis region of a human mammal and anear-field communication tag coupled to the textile region of thewearable apparel garment at an externally visible area thereof. Thewearable apparel garment also includes a message communication areaadjacent to the near-field communication tag configured to direct aresponsive action of another human mammal in establishing acommunication link between a reader device of the another human mammaland the near-field communication tag.

In another aspect, a method includes patterning a textile region of awearable apparel garment to cover an epidermis region of a human mammaland securing a near-field communication tag onto the textile region ofthe wearable apparel garment at an externally visible area thereof. Themethod also includes providing a message communication area adjacent tothe near-field communication tag secured onto the textile region of thewearable apparel garment. Further, the method includes directing,through the message communication area, a responsive action of anotherhuman mammal in establishing a communication link between a readerdevice of the another human mammal and the near-field communication tag.

In yet another aspect, a method includes providing, through a serverdevice, a number of wearable apparel garments to an entity, andmonitoring, during one or more social situation (s), readings of thenear-field communication tags associated with the number of wearableapparel garments procured from the entity through a number of readerdevices of a corresponding number of another human mammals. Eachwearable apparel garment of the number of wearable apparel garmentsincludes a textile region configured to cover an epidermis region of ahuman mammal, a near-field communication tag coupled to the textileregion of the wearable apparel garment at an externally visible areathereof, and a message communication area adjacent to the near-fieldcommunication tag configured to direct a responsive action of anotherhuman mammal in establishing a communication link between a readerdevice of the another human mammal and the near-field communication tag.

The method also includes obtaining, through the server device and/oranother server device, information related to market intelligence basedon the monitored readings of the near-field communication tags.

In a still further aspect, a system includes a wearable apparel garmentthat, in turn, includes a textile region configured to cover anepidermis region of a human mammal. The wearable apparel garment furtherincludes a near-field communication tag coupled to the textile region atan externally visible area thereof and a message communication areaadjacent to the near-field communication tag configured to direct aresponsive action of another human mammal in establishing acommunication link therebetween. The system also includes a number ofreader devices associated with a corresponding number of another humanmammals having a capability to read near-field communication tag inresponse to the message communication area and to transmit dataassociated with information read from the near-field communication tag.

Further, the system includes a server device to receive data transmittedfrom one or more reader device(s) of the number of reader devicesfollowing the reading of near-field communication tag therefrom.

The methods and systems disclosed herein may be implemented in any meansfor achieving various aspects, and may be executed in a form of amachine-readable medium embodying a set of instructions that, whenexecuted by a machine, cause the machine to perform any of theoperations disclosed herein. Other features will be apparent from theaccompanying drawings and from the detailed description that follows.

BRIEF DESCRIPTION OF THE DRAWINGS

The embodiments of this invention are illustrated by way of example andnot limitation in the figures of the accompanying drawings, in whichlike references indicate similar elements and in which:

FIG. 1 is a schematic view of a wearable apparel garment configured tobe worn by a human mammal, according to one or more embodiments.

FIG. 2 is a schematic view of a near-field communication tag of thewearable apparel garment of FIG. 1, according to one or moreembodiments.

FIG. 3 is a schematic view of communication between another human mammalhaving a mobile phone associated therewith and the human mammal of FIG.1, according to one or more embodiments.

FIG. 4 is a schematic view of an example political campaign scenarioinvolving the mobile phone of FIG. 3 and the near-field communicationtag of FIG. 1.

FIG. 5 is a schematic view of the near-field communication tag of FIG. 1in an example sweepstakes scenario.

FIG. 6 is a schematic view of the near-field communication tag of FIG. 1in an example coupon distribution application.

FIG. 7 is a schematic view of the near-field communication tag of FIG. 1in an example professional service provider application.

FIG. 8 is a schematic view of the near-field communication tag of FIG. 1in an example dating application.

FIG. 9 is a schematic view of the near-field communication tag of FIG. 1in an example social networking scenario.

FIG. 10 is a schematic view of an example scenario of custom programmingthe near-field communication tag during ordering of the wearable apparelgarment of FIG. 1.

FIG. 11 is a schematic view of an example scenario of enablingtransmission of geospatial coordinates through the wearable apparelgarment of FIG. 1.

FIG. 12 is a schematic view of provision of a subscription service to anentity to aid in the application of market intelligence, according toone or more embodiments.

FIG. 13 is a schematic view of market intelligence being providedthrough the subscription service of FIG. 12, according to one or moreembodiments.

FIG. 14 is a flowchart detailing the operations involved in obtaininggeospatial coordinates of the mobile phone of FIG. 3, according to oneor more embodiments.

FIG. 15 is a process flow diagram detailing the operations involved in amethod of establishing a communication link between human mammals,according to one or more embodiments.

FIG. 16 is a process flow diagram detailing the operations involved in amethod of obtaining information related to market intelligence,according to one or more embodiments.

FIG. 17 is a schematic view of an example server utilized in thescenarios associated with one or more of FIGS. 4-13, according to one ormore embodiments.

FIG. 18 is a schematic view of discount coupon redemption information ona map, according to one or more embodiments.

FIG. 19 is a schematic view of an example resale scenario involving theentity of FIG. 12 as a bookstore.

FIG. 20 is a schematic view of example options associated with theresale offer of FIG. 19.

Other features of the present embodiments will be apparent from theaccompanying drawings and from the detailed description that follows.

DETAILED DESCRIPTION

Example embodiments, as described below, may be used to provide methods,a system and/or an apparatus of a near-field communication enabledwearable apparel garment to capture geospatial and socially relevantdata of a wearer of the wearable apparel garment and/or a user of areader device associated therewith. Although the present embodimentshave been described with reference to specific example embodiments, itwill be evident that various modifications and changes may be made tothese embodiments without departing from the broader spirit and scope ofthe various embodiments.

FIG. 1 shows a wearable apparel garment 100 configured to be worn by ahuman mammal 150, according to one or more embodiments. Although FIG. 1shows wearable apparel garment 100 as a shirt, wearable apparel garment100 may also be a jacket, a hat and/or a glove. Other examples ofwearable apparel garment 100 are within the scope of the exemplaryembodiments discussed herein. In one or more embodiments, wearableapparel garment 100 may include a textile region 102 to cover anepidermis region 152 of human mammal 150 (e.g., a human being). In oneor more embodiments, wearable apparel garment 100 may include anear-field communication tag 104 coupled thereto at an externallyvisible area of textile region 102.

In one or more embodiments, the externally visible area of textileregion 102 may be a shoulder area of wearable apparel garment 100. Theshoulder area may be chosen based on a high visibility thereof to otherhuman mammal(s) within the vicinity of human mammal 150. In one or moreembodiments, near-field communication tag 104 may be coated with awater-resistant material that protects a memory region and acommunication area (e.g., antenna region) associated therewith fromwater and corrosive washing while permitting a reading of near-fieldcommunication tag 104 by a reader device. It is obvious that otherexternally visible areas(s) of textile region 102 may be chosen for theprovision of near-field communication tag 104. In one or moreembodiments, a message communication area 106 may be adjacent tonear-field communication tag 104 in order to increase visibilitythereof. For example, message communication area 106 may be a print (or,a sewn indicator) on wearable apparel garment 100 that reads “Tag here”(as shown in FIG. 1), followed by an arrow pointing to near-fieldcommunication tag 104. Variations in the indication through messagecommunication area 106 are within the scope of the exemplaryembodiments. For example, message communication area 106 may indicate“Touch here,” instead of “Tag here.”

In one or more embodiments, the presence of message communication area106 may aid in the direction of a responsive action by another humanmammal by way of “reading” near-field communication tag 104. In one ormore embodiments, the another human mammal may “read” near-fieldcommunication tag 104 through a portable communication device (e.g., amobile phone) having an appropriate near-field communication tag readerprovided therein.

In one or more embodiments, near-field communication tag 104 may be sewnonto the externally visible area of textile region 102. Alternately, inone or more embodiments, near-field communication tag 104 may beremovably coupled to the externally visible area of textile region(e.g., provided on a sticker, attached through VELCRO® means). In one ormore embodiments, near-field communication tag 104 may be appropriatelyprovided such that near-field communication tag 104 withstands washingof wearable apparel garment 100.

FIG. 2 shows near-field communication tag 104, according to one or moreembodiments. In one or more embodiments, near-field communication tag104 may include an integrated circuit memory (e.g., memory 202) and anantenna 204. In one or more embodiments, memory 202 may be rewritable,read-only or writable-once. In one or more embodiments, near-fieldcommunication tag 104 may be passive, and may be powered through anappropriate tag reader (e.g., located on a mobile phone). Due to thepassivity of near-field communication tag 104 and, therefore, the lackof need of a power supply (e.g., battery), the size thereof may beconducive to utilization in wearable apparent garment 100.

In one or more embodiments, antenna 204 of near-field communication tag104 may serve as a coil configured to be inductively coupled to a coilof the appropriate tag reader when the aforementioned tag reader isphysically brought close thereto. In one or more embodiments, anotherhuman mammal associated with a near-field communication enabled device(e.g., a mobile phone with the tag reader) may “touch” (or, “tag”) theaforementioned device onto near-field communication tag 104 to enablecommunication between the device (e.g., through the tag reader) andnear-field communication tag 104. Thus, in one or more embodiments, theantenna of the tag reader and antenna 204 of near-field communicationtag may be in “near-field” communication with one another. In one ormore embodiments, the “near-field” communication distance may be smaller(e.g., <4 cm) compared to the communication distance between aRadio-Frequency Identification (RFID) tag. Therefore, near-fieldcommunication tag 104 may be preferred to an RFID tag in the exemplaryembodiments discussed herein.

In one or more embodiments, near-field communication tag 104 and tagreader may operate within a globally available radio frequency band(e.g., 13.56 MHz). In one or more embodiments, memory 202 of near-fieldcommunication tag 104 may be powered through antenna 204 picking uppower from the tag reader. In one or more embodiments, near-fieldcommunication tag 104 may then be enabled to transfer information to thetag reader. In one or more embodiments, memory 202 may store informationsuch as one or more Uniform Resource Locator(s) (URL(s)) to betransferred to the tag reader held by the another mammal, from where theanother mammal may locate further information. It is obvious that memory202 may also store information other than URL(s). Example scenario(s) ofinformation being stored and/or exchanged will be discussed below.

In one or more embodiments, communication between near-fieldcommunication tag 104 and the tag reader may be in accordance withstandard(s) defined by the Near-Field Communication (NFC) forum. Thus,in one or more embodiments, the device (e.g., mobile phone) includingthe tag reader configured to read near-field communication tag 104 maybe NFC enabled. The aforementioned standard(s) defined by the NFC forumare publicly available, and details associated therewith have beenskipped merely for the sake of brevity and readability.

In one example embodiment, memory 202 may have a size of 96 bytes, 48bytes, 2 kilobytes or 32 kilobytes, and the communication speed ofnear-field communication tag 104 may be 106 kilobits/second, 212kilobits/second or 424 kilobits/second.

In one or more embodiments, near-field communication tag 104 may berelatively inexpensive to facilitate suitability of wearable apparelgarment 100 to be sold therewith. For example, near-field communicationtag 104 may cost a fraction of the cost associated with wearable apparelgarment 100. In one or more embodiments, message communication area 104may also be removably coupled to the externally visible area of textileregion 102, as discussed above.

In one or more embodiments, the responsive action of the another humanmammal discussed above may be for the purpose of establishing acommunication link between the tag reader associated with the anotherhuman mammal (e.g., a human being having a mobile phone including thetag reader) and near-field communication tag 104. FIG. 3 showscommunication between the another human mammal (e.g., human mammal 302)having a mobile phone 304 associated therewith and human mammal 150having epidermis region 152 associated therewith covered by wearableapparel garment 100 including near-field communication tag 104,according to one or more embodiments.

In one or more embodiments, mobile phone 304 may include tag reader 306provided thereon. Thus, in one or more embodiments, human mammal 302 may“tag” (or, “touch”) human mammal 150 by moving mobile phone 304 close tonear-field communication tag 104 such that near-field communication tag104 is within the “near-field” of tag reader 306, near-fieldcommunication tag 104 being coupled to wearable apparel garment 100associated with human mammal 150. In one or more embodiments, theaforementioned “tagging” may occur in a social setting, which may leadto several interesting scenarios discussed below.

In one or more embodiments, tag reader 306 may be an active deviceconfigured to generate radio signal(s) to communicate with near-fieldcommunication tag 104. In one or more embodiments, as near-fieldcommunication tag 104 is preferably passive, near-field communicationtag 104 may be powered through tag reader 306. Although a wirelesstransceiver may also be utilized instead of near-field communication tag104, near-field communication tag 104 is preferred due to the “limits”imposed by the “near-field,” the compactness thereof and the low costassociated therewith.

Thus, in one or more embodiments, the responsive action of human mammal302 may be for the purpose of establishing a communication link betweentag reader 306 and near-field communication tag 104 associated withhuman mammal 150. For example, near-field communication tag 104 may beconfigured to transmit a profile information of human mammal 150 to tagreader 306 following the establishment of the communication link. Upontransmission of the profile information to tag reader 306, a browser(e.g., a web browser) on which the profile information is displayed maybe opened on tag reader 306. Management of information from near-fieldcommunication tag 104 associated with a number of human mammals (e.g.,human mammal 150) may then be performed at a server, as will bediscussed below.

FIG. 4 shows the device (e.g., mobile phone 304) including tag reader306 as being wirelessly coupled to a server 402, according to one ormore embodiments. In the example embodiment of FIG. 4, wearable apparelgarment 100 may be sold as part of a political campaign. A number(e.g., >1000) of wearable apparel garments 100 may be sold to supportersof a political party and/or a candidate. A supporter may wear wearableapparel garment 100 on an occasion of a political campaign, wherenear-field communication tag 104 associated therewith may be “tagged”(or, “touched”) by fellow supporters and/or campaign volunteers withappropriate tag reader(s) 306 (e.g., provided on mobile phone(s)associated therewith). Moreover, the supporter may attend other campaignevents (e.g., at different locations) and/or other non-campaignpolitical events, where he/she again sports wearable apparel garment100.

The information about the number of times a supporter sporting wearableapparel garment 100 is “tagged” (e.g., at the same event, at differentevents) may be collected through server 402 (e.g., a computing system),which is configured to maintain the “tag” statistics in a profileinformation of the supporter (e.g., through a URL associated with thesupporter). Based on the number of “tags,” the biggest supporter(s) ofthe political party and/or the candidate may be identified.

In a heterogeneous gathering including supporters of multiple politicalparties, message communication area 106 may read, for example, “Tag meif you support John Doe too” (John Doe being a representative of apolitical party XYZ), as shown in FIG. 4, or, “Tag me if you support theXYZ party too,” thereby serving as an invitation to fellow supporters tonetwork (and/or socialize) through the “tagging” (or, “touching”)process.

The aforementioned wearable apparel garment 100 may be sold (or, givenaway) at an event (e.g., a political event), and the purchaser-supportermay register his/her details with the seller. Each wearable apparentgarment 100 sold may have a unique identifier associated therewith thatis pre-programmed onto near-field communication tag 104. Alternately,near-field communication tag 104 may have a unique identifier associatedtherewith that is pre-programmed therein during manufacturing. Theaforementioned unique identifier may also serve to identify thepurchaser-supporter through wearable apparel garment 100 associatedtherewith. The unique identifier may be utilized to determine thebiggest supporters of a political party and/or a candidate based on thenumber of “tags” associated therewith.

In another example scenario, the seller having tag reader 306 may “tag”(or, “touch”) wearable apparel garment 100 of the purchaser-supporterupon the sale thereof. The “tagging” may initiate an informationacquiring process on the device (e.g., mobile phone 304) including tagreader 306. Alternately, the purchaser-supporter may obtain a URL fromthe seller or read the URL from near-field communication tag 104 througha device (e.g., a personal mobile phone) including an appropriate tagreader. The purchaser-supporter may then open a browser and go to thewebpage associated with the URL to register details thereof.Alternately, the browser and the webpage opening process may beautomated through an appropriate agent (e.g., software agent) executingon the device (e.g., mobile phone) including the appropriate tag reader.

FIG. 5 shows near-field communication tag 104, tag reader 306 and server402 in an example sweepstakes scenario. Here, “tagging” may beencouraged through enticing wearers of wearable apparel garment 100 intodrawing(s) of chance (e.g., sweepstakes, raffles). For example, messagecommunication area 106 may read “$1 million ABC sweepstakes! Tag here,”thereby inviting potential strangers to communicate with human mammal150 sporting wearable apparel garment 100. ABC, here, may be anorganization associated with the sweepstakes.

Tagging associated with purchaser(s) of wearable apparel garments 100with near-field communication tags 104 may be analyzed at server 402 todetermine the highest “tagged” purchaser, who may be chosen to receiveone or more reward(s) associated with the sweepstakes. Alternately, thedevice (e.g., mobile phone 304) including tag reader 306 that tagged themost number of purchaser(s) may also receive one or more reward(s)associated with the sweepstakes. The entity/organization selling (or,giving away) wearable apparel garments 100 may be the sameentity/organization associated with the sweepstakes. Alternately, theentity/organization selling (or, giving away) wearable apparel garments100 may be different from the entity/organization associated with thesweepstakes. The entity/organization associated with the sweepstakes mayhave tied up with the entity/organization selling (or, giving away)wearable apparel garments 100 for promotional/collaborative purposes.

The abovementioned drawing(s) of chance may also be localized to, forexample, a party, where human mammal 150 “tagged” the most wins a prize.Alternately, the “tagging” may also be part of a game involving findinga “hidden tag” through the process. For example, a particular uniqueidentifier of near-field communication tag 104 may trigger a responseassociated with winning the game through the “tagging,” while otherunique identifier(s) may not trigger the aforementioned response.

Also, human mammal 150 associated with near-field communication tag 104may have message communication area 106 indicating “Tag here to enter $1million sweepstakes” or the ilk to enable another human mammal (e.g.,human mammal 302) having a device (e.g., a mobile phone) including tagreader 306 enter into the sweepstakes. Here, human mammal 150 may beassociated with the entity/organization associated with the sweepstakes.Alternately, human mammal 150 may be associated with anotherentity/organization collaborating with the entity/organizationassociated with the sweepstakes for promotional/collaboration purposes.Other “gaming” applications enabled through wearable apparel garment 100are within the scope of the exemplary embodiments.

FIG. 6 shows near-field communication tag 104, tag reader 306 and server402 in an example coupon distribution application. As an example,message communication area 106 indicates “Tag here to save 10% on yourLMN flight tickets,” as shown in FIG. 6. Here, a representative (e.g.,human mammal 150) of the LMN flight company or a company/organizationauthorized to provide the 10% discount may sport wearable apparelgarment 100 including near-field communication tag 104. Another humanmammal (e.g., human mammal 302) may “tag” the representative, followingwhich a 10% discount coupon is transmitted to the device (e.g., mobilephone 304) of human mammal 302 including tag reader 306. The coupontransmission process may include operations such as requesting theanother human mammal (e.g., human mammal 302) for appropriate contactdetails (e.g., e-mail address, phone number, residential address) andtransmitting the discount coupon based on the appropriate contactdetails (e.g., e-mail address, phone number, residential address). The10% discount coupon may be immediately transmitted (e.g., based one-mail, phone number (e.g., through text message)) to the another humanmammal and/or transmitted at a later time (e.g., by post, e-mail). Theanother human mammal (e.g., human mammal 302) may then avail the 10%discount on ticket(s) on planes associated with the LMN company. Other“coupon distribution” applications, again, are within the scope of theexemplary embodiments.

The role of server 402 in the example embodiment of FIG. 6 may be tovalidate (e.g., during transmission, during booking of ticket(s)) the10% discount coupon transmitted to the another human mammal (e.g., humanmammal 302). Server 402 (e.g., may be associated with an entity (e.g., acompany) associated with human mammal 150) may also be configured todeliver an incentive to the representative/wearer of wearable apparelgarment 100 (e.g., human mammal 150) based on, for example, a number ofdiscount coupons transmitted therefrom and/or a number of “tags” ofnear-field communication tag 104. One or more scenarios discussed belowmay also involve incentivizing human mammal 150. For example, in adrawing of chance, a person associated with near-field communication tag104 may have an incentive transmitted thereto when tagged (e.g., basedon a unique identifier associated with near-field communication tag104).

FIG. 7 shows near-field communication tag 104, tag reader 306 and server402 in an example professional service provider application. Here, humanmammal 150 sporting wearable apparel garment 100 including near-fieldcommunication tag 104 may be a real estate agent (or, realtor), andmessage communication area 106 may indicate, as an example, “Realtorspecializing in Mountain View (CA) condos. Tag here for more.” Now, whenthe another human mammal (e.g., human mammal 302) “tags” the real estateagent through a device (e.g., a personal mobile phone 304) including tagreader 306, contact information of the real estate agent may betransmitted to the another human mammal (e.g., human mammal 302).Alternately, a URL to download a brochure (e.g., resident on server 402)associated with the real estate agent may be transmitted to the anotherhuman mammal (e.g., human mammal 302). Other “professional service”applications are within the scope of the exemplary embodiments.

FIG. 8 shows near-field communication tag 104, tag reader 306 and server402 in an example dating application. While at a social gathering (e.g.,at a mixer), human mammal 150 may sport wearable apparel garment 100including near-field communication tag 104, with message communicationarea 106 indicating “Tag me to know more about me” (or, “Tag me to seemy personal page,” or, “Tag me to see my dating profile,” or, “Tag me tosee my social networking profile”). Another human mammal (e.g., humanmammal 302) may possess a device (e.g., a mobile phone 304) includingtag reader 306. The another human mammal (e.g., human mammal 302) may“tag” human mammal 150 to establish contact therebetween. For example,human mammal 302 may obtain a URL of a personal page, dating profileand/or a social networking profile (e.g., Facebook profile) of humanmammal 150 by way of “tagging” near-field communication tag 104associated with human mammal 150.

The aforementioned “tagging” capability through wearable apparel garment100 may allow for shy human mammals to establish communication withfellow human mammals, and to break out of the “shyness.” Also, whenhuman mammal 150 is “tagged” by human mammal 302, human mammal 150 maybe able to see human mammal 302, thereby allowing for establishment ofeye contact prior to a post-“tag” follow-up. Server 402, here, may beconfigured to host the personal page, dating profile and/or the socialnetworking profile associated with human mammal 302 and/or human mammal150.

FIG. 9 shows near-field communication tag 104, tag reader 306 and server402 in an example social networking scenario. For example, human mammal150 sporting wearable apparel garment 100 may indicate “Tag me to see myLinkedIn® profile” through message communication area 106, as shown inFIG. 9. Another human mammal 302 may receive a URL of the LinkedIn®profile of human mammal 150 following the “tagging” (e.g., by “touching”near-field communication tag 104 of wearable apparel garment 100)through tag reader 306 included in a device (e.g., a mobile phone 304)associated therewith. The aforementioned “tagging” may occur during abusiness networking event, a social networking event and/or other formsof mixers.

Alternately, upon the “tagging” of human mammal 150 by the another humanmammal 302, a web browser may be opened in the device (e.g., mobilephone 304) of the another mammal 302 and the LinkedIn® profile webpageassociated with the URL transmitted to the device may be opened. Theanother human mammal 302 may then subsequently complete the LinkedIn®connection process. Also, the process of sending a LinkedIn® connectionrequest may be automated through the device and/or near-fieldcommunication tag 104. The physical presence of human mammal 150 maylend a personal touch to the social/business networking process.

It is obvious that the networking discussed above is not limited toLinkedIn® but may also include other forms of social/businessnetworking. In the LinkedIn® example discussed above, human mammal 150may program near-field communication tag 104 to store the LinkedIn® URLassociated therewith during, for example, registration with theentity/organization associated with selling (or, giving away)/promotingwearable-apparel garment 100.

In all of the abovementioned scenarios, the device (e.g., mobile phone304) including card reader 306 may be coupled (e.g., wirelessly) toserver 402 through a network 450 (e.g., Internet), as shown in FIGS.4-9. To generalize example embodiments associated with FIGS. 4-9,message communication area 106 may be utilized to describe (e.g., “Tagme to obtain 10% discount on food”) an incentive to human mammal 302.The incentive may be delivered to the device (e.g., mobile phone 304)upon the “reading” of near-field communication tag 104 through a browserthat activates (or, loads) a webpage associated with the URL transmittedto the device from near-field communication tag 104. The incentive maybe a coupon having a monetary value associated therewith and/or an entryinto drawing(s) of chance involving one or more prize(s).

FIG. 10 shows an example scenario of custom programming near-fieldcommunication tag(s) 104 during ordering of wearable apparel garment(s)100. In one or more embodiments, an entity (e.g., individual,organization) may place a bulk order (e.g., for 1000 shirts or more) forwearable apparel garment(s) 100 through, for example, the Internet(e.g., through custom-design websites such as Zazzle® and Cafepress®).During an example scenario of checkout associated with an order 1002(e.g., order for 1000 shirts in FIG. 10) through a vendor 1004 (e.g.,Zazzle®; Abcde® as shown in FIG. 10) on a client device 1006, the entitymay indicate the URL (e.g., custom URL 1008 shown in FIG. 10) to beprogrammed (and stored) into near-field communication tag 104, which isconfigured to be transmitted to the device (e.g., mobile phone)including tag reader 306 when “read” therefrom. Near-field communicationtag 104 may be sold along with wearable apparel garment 100. Otheroptions such as requesting for geospatial coordinates 1010 of the device(e.g., mobile phone 304) and/or profile information 1012 thereof whennear-field communication tag 104 is “tagged” by the device may also beprovided.

In one or more embodiments, a representative of the entity (e.g., entityrepresentative 1208 may be provided the abovementioned options through auser interface (e.g., placing the order through client device 1006 or amobile phone) associated with a website of vendor 1004.

The abovementioned near-field communication tag 104 may be procured byvendor 1004 from another third-party vendor. In one or more embodiments,near-field communication tag 104 may be programmed with a uniqueidentifier, and when wearable apparel garment 100 is “tagged” by adevice (e.g., a mobile phone; based on reading the unique identifier)including tag reader 306, near-field communication tag 104 may beconfigured to transmit the abovementioned URL to the device.Alternately, in one or more embodiments, unique identification dataassociated with near-field communication tag 104 may be transmitted tothe device, following which a human mammal (e.g., human mammal 302)associated with the device may log into an appropriate webpageassociated with vendor 1004 and obtain the profile page of the humanmammal (e.g., human mammal 150) associated with wearable apparel garment100. Other implementations are within the scope of the exemplaryembodiments.

For example, the “reading”/“tagging” of near-field communication tag 104by a mobile phone including tag reader 306 may transmit an appropriaterequest for geospatial coordinates of human mammal 302 associated withthe mobile phone. If human mammal 302 accedes to the request (e.g.,through a user prompt on the mobile phone), his/her geospatialcoordinates may be transmitted to a server (e.g., server 402) configuredto process data associated with buyers/possessors of wearable apparelgarment(s) 100.

FIG. 11 shows an example scenario of enabling transmission of geospatialcoordinates through wearable apparel garment 100. In one or moreembodiments, human mammal 302 having mobile phone 304 may be configuredto “tag” human mammal 150 sporting wearable apparel garment 100,following which a request for geospatial coordinates from mobile phone304 is generated (e.g., through near-field communication tag 104). Inthe scenario of FIG. 10, the entity may indicate as to whethergeospatial coordinates and/or profiles of mobile phones (e.g., mobilephone 304) are to be requested following “reading” of near-fieldcommunication tag 104 of wearable apparel garment 100.

In one or more embodiments, human mammal 302 may accede to the request(e.g., through a user prompt generated on mobile device 304;alternately, human mammal 302 may decline the request), following whichgeospatial coordinates 1102 from mobile device 304 may be transmitted toserver 402. Again, server 402 may be coupled to mobile phone 304 throughnetwork 450.

The aforementioned transmission of geospatial coordinates (e.g. througha Global Positioning System (GPS) enabled mobile phone 304) to server402 may allow for vendor(s) and/or the purchasing entity of FIG. 10 todetermine location(s) at which wearable apparel garment(s) 100 are being“tagged,” thereby aiding in the identification of potential customers,potential clients, prospective customer location(s), prospective clientlocation(s), location(s) to target for business etc. In other words, thetransmission of geospatial coordinates may aid in the application of“market intelligence.”

FIG. 12 shows a subscription service 1200 provided to an entity 1202 toaid in the application of the abovementioned market intelligence,according to one or more embodiments. Entity 1202 (e.g., the purchasingentity of FIG. 10) may subscribe to subscription service 1200 through aclient device 1204 (e.g., an entity representative 1208 may subscribe onbehalf of entity 1202) associated therewith by loading a vendor website1206 on a browser thereon. For example, the vendor may providesubscription service 1200 to entity 1202, and may charge a fee (e.g., anannual fee) for the same.

Entity 1202, through subscription service 1200, may have a profileassociated therewith created on vendor website 1206 based on thepurchase of wearable apparel garment(s) 100 and/or the purchase ofsubscription service 1200. FIG. 13 shows market intelligence 1302 beingprovided through subscription service 1200, according to one or moreembodiments. In the example embodiment of FIG. 13, entity 1202 may loginto an account thereof on client device 1204 to obtain detailsassociated with “tagging” of wearable apparel garment(s) 100 (e.g.,geospatial coordinate details of mobile phone(s) tagging wearableapparel garment(s) 100, profile details of mobile phone(s), map showingthe locations where wearable apparel garment(s) 100 were tagged based onthe geospatial coordinate details of the mobile phone(s)). As theaforementioned details of “tagging” may be resident on vendor server1304 (e.g., server 402), the aforementioned details may be accessedthrough client device 1204 and/or transmitted to client device 1204 fromvendor server 1304 (e.g., by e-mail). Obviously, client device 1204 maybe coupled to vendor server 1304 through a network 1306 (e.g.,Internet).

Although an example subscription service 1200 with fees is discussedabove, it is obvious that the aforementioned service may be providedfree of cost. Also, only human mammal(s) 302 acceding to the request(s)for geospatial coordinates, for example, may have data associatedtherewith revealed to entity 1202 through client device 1204 (e.g., acomputing system, a mobile phone).

FIG. 14 shows a flowchart detailing the operations involved in obtaininggeospatial coordinates of mobile phone 304 associated with human mammal302, according to one or more embodiments. In one or more embodiments,operation 1402 may involve “tagging” near-field communication tag 104 ofwearable apparel garment 100 through mobile phone 304 including tagreader 306. In one or more embodiments, operation 404 may involvetransmitting a request for geospatial coordinates from mobile phone 304(e.g., through near-field communication tag 104). In one or moreembodiments, operation 1404 may involve checking as to whether humanmammal 302 has acceded to the request. If yes, in one or moreembodiments, operation 1406 may involve transmitting the geospatialcoordinates from mobile phone 304 to server 402.

In one or more embodiments, as discussed above, the application of“market intelligence” may be enabled through the “tagging” details(e.g., geospatial information, profile information) of human mammal(s)150 sporting wearable apparel garment(s) 100. In one or moreembodiments, businesses/self-employed human mammal(s) may benefit fromconcrete data collected through the “tagging” to structure pre-existingbusiness goal(s) and/or target new goal(s). It is obvious that entity1202 may promote a business thereof through the purchase of wearableapparel garment(s) 100 from an appropriate vendor.

In one or more embodiments, near-field communication tag 104 may beprogrammable by human mammal 150 possessing wearable apparel garment100. Additionally, in one or more embodiments, near-field communicationtag(s) 104 associated with a number of wearable apparel garment(s) 100may be programmable simultaneously by a transferor thereof through a tagdefinition website.

It is obvious that human mammal 302 may deny the request from near-fieldcommunication tag 104 for profile data, geospatial coordinates, personalinformation etc. upon the “reading” thereof. Also, near-fieldcommunication tag 104 may be made readable alone for wearable apparelgarment(s) 100 that are given away for free and programmable(read/write) for designer wearable apparel garment(s) 100. Further, theabovementioned collection of geospatial coordinates may enable creationof a localized social network circle. The indication associated withmessage communication area 106 may also be determined/chosen duringpurchase (e.g., through the Internet) of wearable apparel garment(s)100. The possible application scenario(s) associated with wearableapparel garment(s) 100 are not limited to the scenario(s) discussedabove.

FIG. 15 shows a process flow diagram detailing the operations involvedin a method of establishing a communication link between human mammals,according to one or more embodiments. In one or more embodiments,operation 1502 may involve patterning textile region 102 of wearableapparel garment 100 to cover epidermis region 152 of human mammal 150.In one or more embodiments, operation 1504 may involve securingnear-field communication tag 104 onto textile region 102 of wearableapparel garment 100 at an externally visible area thereof.

In one or more embodiments, operation 1506 may involve providing messagecommunication area 106 adjacent to near-field communication tag 104secured onto textile region 102 of wearable apparel garment 100. In oneor more embodiments, operation 1508 may then involve directing, throughmessage communication area 106, a responsive action of another humanmammal (e.g., human mammal 302) in establishing a communication linkbetween a reader device (e.g., mobile phone 304) of the another humanmammal (e.g., human mammal 302) and near-field communication tag 104.

FIG. 16 shows a process flow diagram detailing the operations involvedin a method of obtaining information related to market intelligence,according to one or more embodiments. In one or more embodiments,operation 1602 may involve providing, through a server device (e.g.,server 402), a number of wearable apparel garments 100 to an entity(e.g., entity 1202). In one or more embodiments, each wearable apparelgarment 100 of the number of wearable apparel garments 100 may includetextile region 102 configured to cover epidermis region 152 of humanmammal 150, near-field communication tag 104 coupled to textile region102 of wearable apparel garment 100 at an externally visible areathereof, and message communication area 106 adjacent to near-fieldcommunication tag 104 configured to direct a responsive action ofanother human mammal (e.g., human mammal 302) in establishing acommunication link between a reader device (e.g., mobile phone 304) ofthe another human mammal (e.g., human mammal 302) and near-fieldcommunication tag 104.

In one or more embodiments, operation 1604 may include monitoring,during one or more social situation (s) (e.g., political campaign rally,mixer), readings of near-field communication tags 104 associated withthe number of wearable apparel garments 100 procured from the entity(e.g., entity 1202) through a number of reader devices (e.g., mobilephone 304) of a corresponding number of another mammals (e.g. humanmammal 302). In one or more embodiments, operation 1606 may then involveobtaining, through the server device (e.g., server device 402) and/oranother server device, information related to market intelligence basedon the monitored readings of near-field communication tags 104.

FIG. 17 shows an example server 402, according to one or moreembodiments. In one or more embodiments, server 402 may includeprocessor 1702 configured to execute instructions associated with one ormore modules thereof. In one or more embodiments, server 404 may alsoinclude memory 1704 having locations configured to be addressable byprocessor 1702. In one or more embodiments, memory 1704 may also haveinstructions associated with the one or more modules (to be discussedbelow) stored therein. In one or more embodiments, memory 1704 may bedistinct from processor 1702 or may be a part of processor 1702. The oneor more modules are discussed below.

In one or more embodiments, profile collector module 1752 may haveinstructions relating to obtaining profile information of human mammal302 and/or human mammal 150 associated therewith. For example, upon“tagging” of near-field communication tag 104 associated with wearableapparel garment 100 by mobile phone 304 of human mammal 302, the profileinformation associated with mobile phone 304 (or, human mammal 302) maybe transmitted to server 402, where, specifically, profile collectormodule 1752 is configured to gather the aforementioned information.Obviously, as discussed above, the “tagging” may result in the requestfor the profile information of human mammal 302 (e.g., by way ofprompting human mammal 302 through mobile phone 304), upon which humanmammal 302 may accede thereto or decline the request.

In scenarios such as (but not limited to) incentivizing human mammal 150for a number of “tags” associated with near-field communication tag 104and/or identifying the “referrer” of human mammal 302 (e.g., because ofthe “tagging”), the profile information (e.g., unique identifier ofnear-field communication tag 104) associated with human mammal 150 mayalso be collected through profile collector module 1752 (e.g., throughthe “tags”).

In one or more scenario(s) involving transmission of geospatialinformation (e.g., geospatial coordinates 1102) from mobile phone 304,profile collector module 1752 may again be configured to collect theaforementioned geospatial information. In one or more embodiments,geospatial analysis module 1754 may have instructions relating toanalyzing the geospatial information associated therewith. For example,the analysis of the geospatial information may include but is notlimited to converting the collected data into a proper format suitablefor generation of a map (to be discussed) and matching geospatialinformation with appropriate profile(s) from the profile information.

In one or more embodiments, map generator module 1756 may haveinstructions relating to generating a map based on the analysis throughgeospatial analysis module 1754 associated therewith. In one or moreembodiments, the map may include information associated with location(s)of tagging based on the geospatial information, location(s) ofredemption of discount coupons transmitted through the tags, location(s)of purchase(s) of wearable apparel garment(s) 100 etc. In one or moreembodiments, incentive module 1758 may have instructions relating toincentive information, incentive redemption, incentive(s) based on anumber of “tags” etc. associated therewith. In one or more embodiments,recipient module 1760 may include instructions relating to a type ofdevice (e.g., mobile phone 304) “tagging” near-field communication tag104 associated therewith. Other variations are within the scope of theexemplary embodiments.

FIG. 17 shows all of the abovementioned modules being a part of ananalytics module 1780. It is obvious that one or more modules includedtherein is merely for illustrative purpose(s) and that one or moremodules more may be included in addition thereto. Alternately, one ormore modules may not be required (e.g., analytics module 1780 may onlybe directed to geospatial analysis).

FIG. 18 shows discount coupon redemption information on a map 1802 basedon the discount coupon(s) being transmitted to mobile phone 304 in FIG.6, according to one or more embodiments. In one or more embodiments, mapgenerator module 1756 may generate the aforementioned map 1802 based ondiscount coupon redemption information stored in incentive module 1758.Whenever human mammal 302 or related human mammals redeem the discountcoupon(s) transmitted thereto, the redemption process may triggertransmission of profile information thereof to server 402, where theaforementioned information is stored.

In the example embodiment of FIG. 18, map 1802 may be a world mapshowing highlighted sections where the discount coupons have beenredeemed. Entity representative 1208 of FIG. 12, for example, may beable to see the details of location(s) (e.g., location details 1804showing location name and geospatial coordinates) associated withdiscount coupon redemption upon clicking/moving a cursor 1806 on adisplay screen of client device 1204.

FIG. 19 shows an example resale scenario involving entity 1202 as abookstore. In one or more embodiments, entity 1202, upon purchasingwearable apparel garment(s) 100 (e.g., t-shirts through entityrepresentative 1208) through vendor 1004, may offer at least a portionof the aforementioned garment(s) 100 for resale at a lower pricecompared to a retail price thereof, or, for free to customers subject toone or more condition(s). For example, following the purchase of 1000t-shirts for $4000 from vendor 1004 in FIG. 10, entity 1202 may offer,through a web-store of a server device associated therewith, at least aportion of the aforementioned t-shirts for (1) a reduced price comparedto a retailed price thereof and/or or (2) free of cost to those who readnear-field communication tag 104 as an incentive to socially propagatewearing of wearable apparel garment(s) 100.

A user of a client device 1904 of FIG. 19 may stumble upon a website ofentity 1202 (e.g., BCD® bookstore) and/or the special offer on thet-shirts during an Internet browsing session. Alternately, the user ofclient device 1904 may load the website of entity 1202 on a browserthereon. As shown in FIG. 19, the user of client device 1904 may clickon resale offer 1902, a summary of which is provided at a strategiclocation on the website of entity 1202. Upon clicking an active portionof the website associated with resale offer 1902, the user may beprovided options associated therewith.

FIG. 20 shows example options 2002 associated with resale offer 1902.Option 1 may include offering wearable apparel garment 100 (as at-shirt) worth $11.99 retail ($7.99 higher than the average cost of $4per t-shirt absorbed by entity 1202) for free to the user if the userbuys $150 worth of books from entity 1202. Option 2 may include offeringwearable apparel garment 100 (as a t-shirt) worth $11.99 retail for$5.99 if the user answers a questionnaire, data of which is collected byentity 1202. Other forms of options 2002 and resale offer 1902 arewithin the scope of the exemplary embodiments.

Alternately, entity 1202 may elect to have a portion of t-shirts(examples of wearable apparel garment(s) 100) placed in a storeassociated therewith based on the “tagging” thereof. The user maypurchase a t-shirt for a price (e.g., $5.99) lower than the retail price(e.g., $11.99) and/or may obtain the t-shirt for free (e.g., in person,through a website). The user may “claim” the t-shirt thereof (e.g., totie a unique identifier therewith) by registering with the website ofentity 1202 and/or answering a questionnaire. In an example embodiment,the user may also have to agree to one or more terms during the “claim”process.

In an example scenario, BCD bookstore may have a $100,000 sweepstakes“giveaway” associated therewith. The wearer/purchaser of each t-shirtmay secure a bonus entry into the sweepstakes whenever the t-shirt is“tagged.” When the t-shirt is “tagged,” the human mammal associated withthe tagging may also secure an automatic entry into the sweepstakesand/or may be eligible to obtain a t-shirt. Thus, the chances of thewearer/purchaser (or, the t-shirt associated therewith) may double eachtime the t-shirt associated therewith is “tagged.” In the allocation ofat least a portion of the 1000 t-shirts purchased by entity 1202 forresale discussed above, the t-shirts associated with the portion may begiven away and/or sold at a discount price to the human mammal(s)associated with the “tagging” of the t-shirts. Other implementations arewithin the scope of the exemplary embodiments.

Another example will now be described. In this one example embodiment,shirts (examples of wearable apparel garment(s) 100) may be sold througha customized website called ‘TagMeShirts.com.’ These shirts may bemanufactured in advance of sale, with embedded near field communicationtags 104 built into a sleeve area of each shirt. Each near-fieldcommunication tag 104 on each shirt may be coated with a material (e.g.,polyethelene or the like) that permits communication between a readerdevice (e.g., mobile phone 304) and near-field communication tag 104,but protects the tag against water damage, sun damage and/or dryingmachine damage for at least 50 washes/drys in a washing machine.

Prior to the selling of the shirts, say for example having serialnumbers 1000 to 2000, new custom URLs may be created on‘TagMeShirts.com’ for each near-field communication tag 104. Near-fieldcommunication tags 104, therefore, can be write-once tags, so that oncea URL is programmed to the ‘TagMeShirts.com’ website, it is fixed forthe life of the shirt. For example, URLs such ashttp://www.tagmeshirts.com/1001, http://www.tagmeshirts.com/1002 etc.may be created. These URLs can serve as portals through whichinteraction with the shirts can be tracked and managed. For example,each URL can have preloaded default Cascading Style Sheets(CSS)/Hypertext Markup Language (HTML) script that requests a geospatiallocation of the reader device (e.g., mobile phone 304) that reads anear-field communication tag 104 ID (e.g., 1002) matching the URL (e.g.,http://www.tagmeshirts.com/1002). In one or more embodiments, the URLscan be rewritten through a URL rewriting algorithm based on a preferenceof a purchaser of the shirt right at the time of ordering the shirts(e.g., when the purchaser orders in bulk), or, later upon claiming ofthe shirt by a wearer thereof.

Whenever a user purchases shirts through ‘http://www.TagMeShirts.com,’shirts having a set of near-field communication tags 104 and URLsassociated therewith may be reserved. Then, the purchaser is askedwhether they would (1) like to request geospatial information from thosewho read tags on shirts thereof, (2) like to request profile information(e.g., Facebook profile, or, fan ‘like’) from those who read tags onshirts thereof, (3) like to list a portion of the shirts they buy, or,an additional quantity, on a tagme store for sale/giveaway/taggerincentivized that can be customized by the purchaser at the time ofpurchase, (4) like to offer an incentive to the wearer of the shirt, (5)like to upload an image with an incentive for viewers of the shirt(e.g., a coupon, a sweepstakes entry, a discount, an offer, a socialconnection, a donation request), (6) like to use an online tagme shirtdesign creator to create an incentive directly on the shirt, and/or (7)like the reserved URLs thereof on http://www.tagmeshirts.com to beredirected (e.g., to http//www.tagmeshirts.com/1001), and/or like theinformation to be displayed on the URLs for each near-fieldcommunication tag 104.

Then, all the URLs associated with purchased shirts can beautomatically, aggregately and algorithmically programmed at once by theserver on which www.TagMeShirts.com is located, to ensure that allnear-field communication tags 104 associated with the shirts (e.g., orother apparel) purchased by the purchaser may be automaticallyredirected to the correct URL and/or have the correct informationcollection preferences (e.g., geo-spatial preferences, Facebook profilerequests, etc.). When a user of a reader device (e.g., mobile phone 304,which is a mobile phone that reads near-field communication tag 104 bytapping the shoulder of a shirt of a wearer) arrives at a URL on thewww.TagMeshirts.com website, then the preferences of the purchaser maybe applied and a URL redirect action and/or other action(s) may beperformed.

The purchaser of the shirts may be able to also print out “receipt”pages, each having an incentive that the purchaser customized whenbuying the shirts. These “receipt” pages can be included by thepurchaser with shirts that they receive in the mail, and/or placed alongwith the shirts that they receive. That way, when shirts are given awayto people, each shirt may have a receipt page in which thepurchaser/wearer can see an incentive for wearing the shirt (e.g., get 5people to claim the coupon on this shirt, receive $200 in the mail), andbe able to ‘register’ the shirt thereof on the www.tagmeshirts.comwebsite to receive the incentives associated therewith. In oneembodiment, the incentive may be associated with a human mammal (e.g.,human mammal 302) reading near-field communication tag 104 alsoobtaining a shirt and/or being able to get additional incentives whenusers tag the aforementioned human mammal (e.g., human mammal 302)wearing the shirt (e.g., additional entries into a $10 million dollarsweepstakes competition every time someone tags the shirt and/or anentry for the tagger too, creating a social ‘game’ having incentives forboth a wearer and a reader/tagger of a shirt).

Although the present embodiments have been described with reference tospecific example embodiments, it will be evident that variousmodifications and changes may be made to these embodiments withoutdeparting from the broader spirit and scope of the various embodiments.For example, the various devices and modules described herein may beenabled and operated using hardware circuitry (e.g., CMOS based logiccircuitry), firmware, software or any combination of hardware, firmware,and software (e.g., embodied in a machine readable medium). For example,the various electrical structure and methods may be embodied usingtransistors, logic gates, and electrical circuits (e.g., applicationspecific integrated (ASIC) circuitry and/or Digital Signal Processor(DSP) circuitry).

In addition, it will be appreciated that the various operations,processes, and methods disclosed herein may be embodied in amachine-readable medium and/or a machine accessible medium compatiblewith a data processing system (e.g., a computer device). Accordingly,the specification and drawings are to be regarded in an illustrativerather than a restrictive sense.

What is claimed is:
 1. A wearable apparel garment comprising: a textile region configured to cover an epidermis region of a human mammal; a near-field communication tag coupled to the textile region of the wearable apparel garment at an externally visible area thereof; and a message communication area adjacent to the near-field communication tag configured to direct a responsive action of another human mammal in establishing a communication link between a reader device of the another human mammal and the near-field communication tag.
 2. The wearable apparel garment of claim 1, wherein the wearable apparel garment is at least one of a shirt, a jacket, a hat and a glove.
 3. The wearable apparel garment of claim 2, wherein at least one of: the externally visible area of the textile region is a shoulder area of the shirt, and the near-field communication tag is coated with a water-resistant material that is configured to protect a memory region and a communication area associated therewith from water and corrosive washing while permitting a reading thereof through the reader device.
 4. The wearable apparel garment of claim 1, wherein the near-field communication tag is one of sewn onto the externally visible area of the textile region and removably attached thereto.
 5. The wearable apparel garment of claim 1, wherein the communication link is configured to transmit a profile information of the human mammal wearing the wearable apparel garment to the reader device of the another human mammal.
 6. The wearable apparel garment of claim 1, wherein the reader device of the another human mammal is a near-field communication enabled mobile phone.
 7. The wearable apparel garment of claim 1, wherein the reader device includes an appropriate tag reader to read the near-field communication tag, and wherein the near-field communication tag is a passive tag configured to be powered by the reading thereof by the reader device.
 8. The wearable apparel garment of claim 5, wherein the communication link is configured to open a browser on the reader device on which the profile information is displayed.
 9. The wearable apparel garment of claim 1, wherein the communication link is configured to transmit a geospatial information of the reader device to a server configured to collect information from a plurality of reader devices that establishes the communication link with the near-field communication tag.
 10. The wearable apparel garment of claim 1, wherein the message communication area is configured to describe an incentive to the another human mammal when the another human mammal establishes the communication link, and wherein the near-field communication tag is programmable by the human mammal possessing the wearable apparel garment.
 11. The wearable apparel garment of claim 10, wherein the incentive is delivered to the reader device of the another human mammal through a browser that activates a Uniform Resource Locator (URL) page whose identity is revealed through the communication link with the near-field communication tag.
 12. The wearable apparel garment of claim 1, wherein an incentive is delivered to the human mammal through a server device of an entity based on a reading of near-field communication tag through the reader device of the another human mammal.
 13. The wearable apparel garment of claim 1, wherein a transferor of the wearable apparel garment is provided a capability to simultaneously program the near-field communication tag along with other near-field communication tags of other wearable apparel garments through a tag definition website.
 14. The wearable apparel garment of claim 10, wherein the incentive is at least one of a coupon having a monetary value associated therewith and an entry into a drawing of chance having a prize associated therewith.
 15. The wearable apparel garment of claim 8, wherein the communication link is configured to enable opening of at least one of a personal webpage, a dating profile, a social networking profile and a business networking profile associated with the human mammal on the reader device of the another human mammal based on a URL information stored in the near-field communication tag being transmitted to the reader device.
 16. A method comprising: patterning a textile region of a wearable apparel garment to cover an epidermis region of a human mammal; securing a near-field communication tag onto the textile region of the wearable apparel garment at an externally visible area thereof; providing a message communication area adjacent to the near-field communication tag secured onto the textile region of the wearable apparel garment; and directing, through the message communication area, a responsive action of another human mammal in establishing a communication link between a reader device of the another human mammal and the near-field communication tag.
 17. The method of claim 16, comprising one of sewing the near-field communication tag onto the externally visible area of the textile region of the wearable apparel garment and removably attaching the near-field communication tag thereto.
 18. The method of claim 16, further comprising transmitting, through the communication link, a profile information of the human mammal wearing the wearable apparel garment to the reader device of the another human mammal.
 19. The method of claim 18, further comprising opening a browser on the reader device on which the profile information is displayed.
 20. The method of claim 16, further comprising transmitting, through the communication link, a geospatial information of the reader device to a server configured to collect information from a plurality of reader devices that establishes the communication link with the near-field communication tag.
 21. The method of claim 16, further comprising describing, through the message communication area, an incentive to the another human mammal when the another human mammal establishes the communication link.
 22. The method of claim 16, further comprising at least one of: providing, to the human mammal possessing the wearable apparel garment, a capability to program the near-field communication tag; and providing, to a transferor of the wearable apparel garment, a capability to simultaneously program the near-field communication tag along with other near-field communication tags of other wearable apparel garments through a tag definition website.
 23. The method of claim 21, further comprising delivering the incentive to the reader device of the another human mammal through a browser that activates a Uniform Resource Locator (URL) page whose identity is revealed through the communication link with the near-field communication tag.
 24. The method of claim 21, wherein the incentive is at least one of a coupon having a monetary value associated therewith and an entry into a drawing of chance having a prize associated therewith.
 25. The method of claim 19, comprising opening of at least one of a personal webpage, a dating profile, a social networking profile and a business networking profile associated with the human mammal on the reader device of the another human mammal based on a URL information stored in the near-field communication tag being transmitted to the reader device.
 26. A method comprising: providing, through a server device, a plurality of wearable apparel garments to an entity, each wearable apparel garment of the plurality of wearable apparel garments including: a textile region configured to cover an epidermis region of a human mammal; a near-field communication tag coupled to the textile region of the wearable apparel garment at an externally visible area thereof; and a message communication area adjacent to the near-field communication tag configured to direct a responsive action of another human mammal in establishing a communication link between a reader device of the another human mammal and the near-field communication tag; monitoring, during at least one social situation, readings of the near-field communication tags associated with the plurality of wearable apparel garments procured from the entity through a plurality of reader devices of a corresponding plurality of another human mammals; and obtaining, through at least one of the server device and another server device, information related to market intelligence based on the monitored readings of the near-field communication tags.
 27. The method of claim 26, further comprising transmitting, through the communication link, a profile information of the human mammal wearing the wearable apparel garment to the reader device of the another human mammal.
 28. The method of claim 26, further comprising transmitting, through the communication link, a geospatial information of the reader device to the server device configured to collect information from the plurality of reader devices.
 29. The method of claim 26, wherein one of: the another server device is associated with the entity and the method further comprises providing, through the server device, a subscription service to the entity associated with access to the information related to market intelligence.
 30. The method of claim 26, further comprising: optionally providing, through a web-store of the at least one of the server device and the another server device, at least a portion of the plurality of wearable apparel garments for at least one of: a reduced price compared to a retail price thereof and free of cost to those who read a near-field communication tag to socially propagate wearing of the wearable apparel garments.
 31. A system comprising: a wearable apparel garment comprising a textile region configured to cover an epidermis region of a human mammal, the wearable apparel garment further comprising: a near-field communication tag coupled to the textile region of the wearable apparel garment at an externally visible area thereof; and a message communication area adjacent to the near-field communication tag configured to direct a responsive action of another human mammal in establishing a communication link therebetween; a plurality of reader devices associated with a corresponding plurality of another human mammals having a capability to read near-field communication tag in response to the message communication area and to transmit data associated with information read from the near-field communication tag; and a server device to receive data transmitted from at least one reader device of the plurality of reader devices following the reading of near-field communication tag therefrom.
 32. The system of claim 31, wherein the wearable apparel garment is at least one of a shirt, a jacket, a hat and a glove.
 33. The system of claim 32, wherein at least one of: the externally visible area of the textile region is a shoulder area of the shirt, and the near-field communication tag is coated with a water-resistant material configured to protect a memory region and a communication area associated therewith from water and corrosive washing while permitting reading thereof through the at least one reader device.
 34. The system of claim 31, wherein the near-field communication tag is one of sewn onto the externally visible area of the textile region and removably attached thereto.
 35. The system of claim 31, wherein the communication link is configured to transmit a profile information of the human mammal wearing the wearable apparel garment to the at least one reader device.
 36. The system of claim 31, wherein the at least one reader device is a near-field communication enabled mobile phone.
 37. The system of claim 31, wherein each of the plurality of reader devices includes an appropriate tag reader to read the near-field communication tag, and wherein the near-field communication tag is a passive tag configured to be powered by the reading thereof by the at least one reader device.
 38. The system of claim 31, wherein the communication link is configured to open a browser on the at least one reader device on which the profile information is displayed.
 39. The system of claim 31, wherein the communication link is configured to transmit a geospatial information of the at least reader device to the server device.
 40. The system of claim 31, wherein the message communication area is configured to describe an incentive to the at least one another human mammal associated with the at least one reader device when the at least one another human mammal establishes the communication link, and wherein the near-field communication tag is programmable by the human mammal possessing the wearable apparel garment.
 41. The system of claim 40, wherein the incentive is delivered to the at least one reader device of the at least one another human mammal through a browser that activates a Uniform Resource Locator (URL) page whose identity is revealed through the communication link with the near-field communication tag.
 42. The system of claim 40, wherein the incentive is at least one of a coupon having a monetary value associated therewith and an entry into a drawing of chance having a prize associated therewith.
 43. The system of claim 38, wherein the communication link is configured to enable opening of at least one of a personal webpage, a dating profile, a social networking profile and a business networking profile associated with the human mammal on the at least one reader device based on a URL information stored in the near-field communication tag being transmitted to the at least one reader device. 